Being the first station in your area to install blender pumps and retail a new variety of ethanol fuel choices is a great opportunity for good publicity and earned media. The stations that have installed blenders and offered these new mid-level ethanol blends have experienced positive attention as a result. Don’t overlook the public relations element and miss out on the chance to promote your new slate of green fuel choices.
1. Post the new ethanol blends on your price sign: Promote these new fuel options by including them in your price sign along with your traditional fuel choices. The cost-effectiveness of ethanol will get motorists’ attention.
2. Notify your local media: Alert your local media that you will be installing this new type of infrastructure and offering a unique variety of fuels. Earned media is a very effective – and cost-effective – way to promote your station and draw in new and repeat customers. If you’d like assistance with alerting your local media and pitching the story, contact the Blend Your Own Campaign’s communications team at info@BYOethanol.com. Often there are local organizations supportive of ethanol that are willing to assist with station promotions. For example, check with state commodity groups, Clean Cities Coalitions, and other clean air advocates to see if a mutually beneficial partnership can be formed.
3. Use attractive decals on the pumps: Remember to clearly label these new fuel choices, and do so with attractive decals. Contact us for free labeling options and suggestions at email@example.com
4. Work with the American Coalition for Ethanol and the Renewable Fuels Association... ...to promote consumer choice through the BYO Ethanol Campaign. Networking efforts can encourage others to explore the opportunities of mid-level ethanol blends and learn more about blender pumps. If you Facebook, Twitter, blog, or participate in social networking, help us spread the word. Want to learn more about how? Contact us at info@BYOethanol.com